Azure became interesting when it got better integrated into the Windows/AD/Office worlds. You're not having to manually integrate so much anymore. The way for

Azure became interesting when it got better integrated into the Windows/AD/Office worlds. You're not having to manually integrate so much anymore. The way for GCP to compete is to give customers (presumably high level customers) some real deep integration into Search/Gmail/YouTube/Ads/Drive/Maps, including data. That would not only be a killer differentiating feature, it would signal to everyone that Google is serious and won't shut this down on you like they did all those other services. They probably won't do that, but I'm not sure why they really want to run GCP if not. If they're not going to give customers something only Google can give them, I don't see them capturing much more of the market.