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> governments get serious about ad regulation Or companies pull back on Internet advertising. The unknown unknown is the creation of a new advertising method.
by JJMcJ 4y ago
> governments get serious about ad regulation
Or companies pull back on Internet advertising.
The unknown unknown is the creation of a new advertising method. I doubt that any newspaper in 1990 thought that this thing called the Internet was going to all but destroy their ad business within twenty years.
- otabdeveloper4 4y agoInternet advertising isn't going anywhere. Google's ad product, however, is truly horrendous and exists only because it's perceived as "too big to fail".
- evouga 4y agoThe World Wide Web is more or less dead and Google Search is increasingly useless as traffic moves to TikTok, Twitch, Discord, and other siloed ecosystems. It's possible that purchasing a Google ad still provides higher ROI than alternative options, but I'd certainly not bet on that remaining true in 5-10 years. Google's empire is built on a foundation of sand and the fact that the company seems incapable of launching new, lasting, innovative products should have its leaders and investors quaking in their boots.