I think you got it backwards. The media products are about "The message" because it sells. Even the fact that right wing pundits go batshit crazy about it in Tw

I think you got it backwards. The media products are about "The message" because it sells. Even the fact that right wing pundits go batshit crazy about it in Twitter is a win. When it stops selling, it'll die down. These US media companies are very simple minded.