No, the views aren't people looking at the ad, they're gamers using it as an alternative to paying to play. As the blog says, there is no attachment between the

No, the views aren't people looking at the ad, they're gamers using it as an alternative to paying to play. As the blog says, there is no attachment between the views and the ad buy. But it is being sold as if they were legitimate impressions. May as well say "people don't tend to want to spend money, but this pyramid scheme is one way that they choose to do so."