They turned evil when they started putting ads inline with search results. The main utility of that is to trick unsophisticated or unwary users, so basically th

They turned evil when they started putting ads inline with search results. The main utility of that is to trick unsophisticated or unwary users, so basically they're preying on the elderly (among others), but it made the line go up and to the right, so they don't care. Plus any company with a core business model of "being a super-creepy stalker... but at scale and with an eternal memory" is inherently terrible and shouldn't exist.