I think it's extremely plausible that he dumps all his earnings back into furthering his empire. It's the Amazon model, but for a personality (Bezos profits off

I think it's extremely plausible that he dumps all his earnings back into furthering his empire. It's the Amazon model, but for a personality (Bezos profits off Amazon beating all its competitors at executing on being an online store, MrBeast profits off beating all his competitors at being a youtuber) It's basically an endgame for capitalism. When you lower the friction of engagement and globalize everything so it becomes possible to try and be the winner of 'the market' as in the WORLD, there will be people in control who insist on being THE winner even if it costs them. It makes perfect sense that MrBeast dumps all his money back into YouTube attention, and it makes perfect sense that he conducts money give-aways to immunize himself against criticism, and everything that he makes (and re-gives) also makes YouTube money, so they are deeply invested in aligning with him and his approach. He is not ABOUT bringing a return on his investments (or indeed, fairly paying or treating his own employees). He is about beating the market, about winning, and anything else is disposable externalities. He paid off his mom's house when it became trivial for him to do so. When he dies, it all collapses. He's not building anything except that he's cementing YouTube dominance.