That's the business model. If somebody like him is doing things for YouTube and they are not willing to burn the money they earn to do more spectacular things,

That's the business model. If somebody like him is doing things for YouTube and they are not willing to burn the money they earn to do more spectacular things, and he is, he beats them. If he beats them, he gets more money, which he blows in order to beat them again, and so on. The winner isn't him, it's YouTube hosting him. He's lowbrow 'Ow My Balls' guy, but in reality. It's always been like that. If somebody has a platform and they are able to benefit from somebody beating themselves into the ground for attention, they're going to subsidize that behavior, design their system to reward the guy who's willing to win at any cost. He then gets to be the attention winner and be constantly striving to be attention-getting, by any means necessary, and the PLATFORM wins and earns the actual profit. The guy's being rewarded for exactly that behavior.