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Martech platforms in almost all instances will contain your company's entire customer list and the ability to message them en-masse. Accidents like this are a
by iamacyborg 4y ago
Martech platforms in almost all instances will contain your company's entire customer list and the ability to message them en-masse.
Accidents like this are a good reminder that marketers and other folks who can access these systems should be extremely careful.
- alehlopeh 4y agoFirst time I’ve heard “martech” used. Reading these comments, it seems like “martech” consists of email spam and content management systems. Cool, but I don’t see any differentiator between martech and regular old tech that justifies the existence of martech as a term.
- iamacyborg 4y agoCool, but martech is an industry worth hundreds of billions of $ annually so I'm not sure your uninformed opinion is all that useful.