> Has building a webpage never been easier or never been harder for a newcomer? Interestingly, both. It’s very easy to make a basic website that more or less

> Has building a webpage never been easier or never been harder for a newcomer? Interestingly, both. It’s very easy to make a basic website that more or less works. It’s very hard to make a website that does anything well. Mistakes that people make on very basic, static websites: - Images not optimized, so page speeds are very slow. Bad for Google rankings (incl. Google Business Profile / Google My Business). Sometimes these images break the design, and this can look very unprofessional. - Responsive design is either non-existent or super janky. - Content is not presented with a focus on how the users will most likely want to interact with the available information. This includes simple things like phone number, address, and/or hours near the top of the page for B&M businesses. It also includes more complex things like clear page/site organization and navigation. Many people who make these sites know that they are bad, but they aren’t willing to pay the thousands it would take (at least in the US) to get someone to do a simple 5-page brochure site right (assuming that they don’t get scammed). The gap between easy-to-make junk and tougher-to-make jewels is currently quite large both in terms of skill required as well as potential cost.