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Yeah, but it’s strange to spinning it like “I don’t even make a profit on many of these but I still do it!” That’s nothing special at all, he simply rediscover
by ineedasername 4y ago
Yeah, but it’s strange to spinning it like “I don’t even make a profit on many of these but I still do it!”
That’s nothing special at all, he simply rediscovered the concept of “loss leader”. He not doing those videos despite their lack of profit, he’s doing the because they’re the reason he has profitable content to begin with. It would be like a shaving company saying “I know it seems crazy, but we lose so much money on these shaving handles, but we do it anyway!” Everyone knows what’s really going on there, what the business model really is.
- Applejinx 4y agoThat's the business model. If somebody like him is doing things for YouTube and they are not willing to burn the money they earn to do more spectacular things, and he is, he beats them. If he beats them, he gets more money, which he blows in order to beat them again, and so on. The winner isn't him, it's YouTube hosting him. He's lowbrow 'Ow My Balls' guy, but in reality. It's always been like that. If somebody has a platform and they are able to benefit from somebody beating themselves into the ground for attention, they're going to subsidize that behavior, design their system to reward the guy who's willing to win at any cost. He then gets to be the attention winner and be constantly striving to be attention-getting, by any means necessary, and the PLATFORM wins and earns the actual profit. The guy's being rewarded for exactly that behavior.