4 ms·
For this level of exposure, probably both? "Ducks" seems to be published simultaneously by Drawn & Quarterly in North America and Penguin Books in the UK. Thes
by pavlov 4y ago
For this level of exposure, probably both?
"Ducks" seems to be published simultaneously by Drawn & Quarterly in North America and Penguin Books in the UK. These two together have enough money and experience to mount a good PR campaign.
- optimalsolver 4y agoWhat steerpike is trying to say is that you don't really need a major PR campaign for this. The people who work at those media outlets probably have a close attachment to Kate's previous works, so they'll gladly cover a new release without much prodding.
- pavlov 4y agoThe ideal situation is when it looks organic that way but is also a carefully orchestrated PR campaign behind the scenes.