In my experience if the "what the company does" headline seems too trivial then you have to dig deeper to understand what they're really doing. Business at scal

In my experience if the "what the company does" headline seems too trivial then you have to dig deeper to understand what they're really doing. Business at scale tends to have fractal-like complexity and a lot of the work goes into fighting entropy rather than building the really obvious customer-visible stuff. See also why Uber's app is almost 400MB or why Twitter has 7k employees. On the other hand Weyerhaeuser manages millions of acres of land on only around 2k employees. Always in the details.