This is likely a matter of personal preference, but I strongly dislike having to sit through a video on a landing page. Thus, I visited the site, read the five

This is likely a matter of personal preference, but I strongly dislike having to sit through a video on a landing page. Thus, I visited the site, read the five bullet points, and left again having no idea what they were trying to get me to do. It wasn't until I opened the page one more time while writing this comment that I realized that the bullet points were clickable. I'm not a UX designer, but I didn't feel that this setup would have a good, uh, conversion rate? Is that the phrase? Just my two cents.