Tony Fadell's book, Build, has some interesting discussion of “launch events” and it persuaded me onto the idea that they are a good thing. Basically, he contr

Tony Fadell's book, Build, has some interesting discussion of “launch events” and it persuaded me onto the idea that they are a good thing. Basically, he contrasts the launch culture of Apple (WWDC + a few other events throughout the year) with Google's (basically an uncoordinated shitshow).