(Note: I have never done any professional work in cloud. I could be completely mistaken. Feel free to correct me if I'm completely off-base.) It's a fascinatin

(Note: I have never done any professional work in cloud. I could be completely mistaken. Feel free to correct me if I'm completely off-base.) It's a fascinating article, for sure. I would have been interested to hear what their backup strategy looked like though. One of the big benefits of cloud services, that I am aware of, is the assurance that if natural disaster strikes, you don't lose all of your data. I kind of got the impression that, more than anything else, that is what you are paying for. Data protection and uptime. I suppose big enough bills could lead a company to make the kinds of changes that Prerender did, but when that disaster does strike, and it is time to try and recover from a fire, flood, earthquake, etc. the responsibility and speed of getting your customers back online is reliant completely upon your staff - a staff who might be extremely shaken up, hurt, or pre-occupied in taking care of their own affairs. I'm not saying it's not possible, but there is a kind of cost that comes in the form of responsibility. It's a trade off that I would not fault many people from avoiding.