It's a comprehensive marketing strategy they have to appear on aggregators like this one, and it seems effective. Product announcements are bundled together int

It's a comprehensive marketing strategy they have to appear on aggregators like this one, and it seems effective. Product announcements are bundled together into a jam-packed "innovation week" with accompanying blog posts. The weeks are typically announced with a blog post, capped off at the end with another listing the new announcements, and there are multiple blog posts a day about products, blog posts about the blog posts, and so on. Just this year they've done a GA Week (this week), Cloudflare One Week (June), Platform Week (May), Security Week (March). And at the beginning of the year, they wrote a post detailing all of the week themes of 2021: https://blog.cloudflare.com/2021-innovations-weeks/ https://blog.cloudflare.com/2021-innovations-weeks/