I don't really agree that a "project" is demeaning, if the person creating that project properly recognizes it as such. Some things are businesses, some aren't.

I don't really agree that a "project" is demeaning, if the person creating that project properly recognizes it as such. Some things are businesses, some aren't. I've worked on tons of "projects" in the past which had no real business potential yet were still very fun and rewarding.