Sure, it just depends on what your goal is and what your budget is. If you have millions of dollars and want to give a candidate a boost, you can definitely do

Sure, it just depends on what your goal is and what your budget is. If you have millions of dollars and want to give a candidate a boost, you can definitely do so. Ads that feature the candidates name will increase voter familiarity, which will increase votes. Even with the new rules in place, you can probably still achieve similar ends by running 'get the vote out' ads only in areas where your candidate's likely voters live. But this doesn't mean FB ads work for everyone. Most companies don't have millions of dollars to spend on raising awareness, because mere awareness doesn't translate into purchases in the same way it translates into votes.