3 ms·

Advertising platforms like Google and FB already have specific exclusion options to avoid running your ads on "objectionable" pages (violence, adult, etc.) so t

by yucky 4y ago

Advertising platforms like Google and FB already have specific exclusion options to avoid running your ads on "objectionable" pages (violence, adult, etc.) so those would just get lumped in there. That technology has existed for at least a decade and anybody who has ever run ad campaigns is familiar with how they work.

allturtles 4y ago
Using that technology to mark a post as 'objectionable' could be construed as illegal censorship under this law [0]: > A social media platform may not censor a user, a user ’s expression, or a user ’s ability to receive the expression of another person based on: (1) the viewpoint of the user or another person; (2) the viewpoint represented in the user ’s expression or another person ’s expression; or (3) a user ’s geographic location in this state or any part of this state. > "Censor" means to block, ban, remove, deplatform, demonetize, de-boost, restrict, deny equal access or visibility to, or otherwise discriminate against expression. [0]: https://capitol.texas.gov/BillLookup/Text.aspx?LegSess=872&Bill=HB20 https://capitol.texas.gov/BillLookup/Text.aspx?LegSess=872&B...
- yucky 4y ago
  It doesn't demonetize, it gives the advertisers control over their target audience on a per campaign basis. So depending on what I'm advertising I may or may not want to exclude different types of content from displaying my advertising. We don't consider it censorship if I want to market to people only in Iowa. It doesn't mean I'm demonetizing people who have content for and about Nebraska. I can also choose not to run my ads on certain apps or websites on a one-off basis.
  - allturtles 4y ago
    The law is very open-ended, it includes anything that would "otherwise discriminate against expression," and I could certainly see a judge concluding that tagging a post as 'objectionable' (which is done by the platform, not the advertiser) counts as such discrimination.
    - yucky 4y ago
      You're reaching. You can already target by ad campaigns by subject matter. That's all this is. If I'm selling kids art books, I would only want to run the ads on relevant content. Same for if I'm advertising survival gear. Or make-up.

by yucky 4y ago

allturtles 4y ago

Using that technology to mark a post as 'objectionable' could be construed as illegal censorship under this law [0]: > A social media platform may not censor a user, a user ’s expression, or a user ’s ability to receive the expression of another person based on: (1) the viewpoint of the user or another person; (2) the viewpoint represented in the user ’s expression or another person ’s expression; or (3) a user ’s geographic location in this state or any part of this state. > "Censor" means to block, ban, remove, deplatform, demonetize, de-boost, restrict, deny equal access or visibility to, or otherwise discriminate against expression. [0]: https://capitol.texas.gov/BillLookup/Text.aspx?LegSess=872&Bill=HB20 https://capitol.texas.gov/BillLookup/Text.aspx?LegSess=872&B...

yucky 4y ago
It doesn't demonetize, it gives the advertisers control over their target audience on a per campaign basis. So depending on what I'm advertising I may or may not want to exclude different types of content from displaying my advertising. We don't consider it censorship if I want to market to people only in Iowa. It doesn't mean I'm demonetizing people who have content for and about Nebraska. I can also choose not to run my ads on certain apps or websites on a one-off basis.
- allturtles 4y ago
  The law is very open-ended, it includes anything that would "otherwise discriminate against expression," and I could certainly see a judge concluding that tagging a post as 'objectionable' (which is done by the platform, not the advertiser) counts as such discrimination.
  - yucky 4y ago
    You're reaching. You can already target by ad campaigns by subject matter. That's all this is. If I'm selling kids art books, I would only want to run the ads on relevant content. Same for if I'm advertising survival gear. Or make-up.