> 1. Crazy to me to think apple can't absorb 6% price hike on chips. their margins are usually so high. What makes you think they'd eat that? Would consumers b

> 1. Crazy to me to think apple can't absorb 6% price hike on chips. their margins are usually so high. What makes you think they'd eat that? Would consumers balk at or even notice a 6% increase in price on their next Iphone? Even if they did Apple could just say "Inflation sry"