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Probably a lot less interesting than it seems because it's not like Tim Cook comes into a board room to negotiate. Most likely middle managers/directors emaili
by jejeyyy77 4y ago
Probably a lot less interesting than it seems because it's not like Tim Cook comes into a board room to negotiate.
Most likely middle managers/directors emailing each other.
- ethbr0 4y ago> Most likely middle managers/directors emailing each other. Pretty much like sovereign nations negotiating treaties. Which is an apt metaphor, because neither Apple nor TSMC has the ability to force the other to do anything. So, negotiations become a crawl to find a mutually-acceptable local optimum. Which ends up with both getting things they see as strategic priorities, while compromising on things they care about less. Most of the dance is around figuring out what the other's strategic priorities actually are, and which concerns are secondary. Or they have mutually-exclusove strategic priorities, in which case there is no deal.
- yellow_lead 4y ago"strategic priorities" or "Something that can make me look good" to an executive
- londons_explore 4y agoHaving worked at a company that got an Apple deal... It usually isn't a level bargaining table... And it isn't unusual for no profit to be made whatsoever on the Apple deal, because merely the rumour that Apple has signed a deal with your company has so many other benefits. TSMC is in a stronger position than most suppliers, because they have really strong demand for their product and don't need the prestige that an Apple deal offers.
- ras3022 4y agoExactly. And they pretty much have to make a deal because if they don’t it’s mutually assured destruction. There’s so seller like TSMC and no buyer like Apple.