Social media has turned human relationships into commodities. It encourages attention seeking behavior and turns a lot of average people into personal brand amb

Social media has turned human relationships into commodities. It encourages attention seeking behavior and turns a lot of average people into personal brand ambassadors. The author of the article, for example, seems to view their group of family, friends, colleges, etc. not as just a set of personal connections, but as an audience. And when a human thinks they have an audience, they feel pressure to preform, and pressure to grow the audience.