intercom.com and mailchimp.com are two of the most famous SaaS and they are not sales driven. The articles ties together things that do not need to be tied: 1)

intercom.com and mailchimp.com are two of the most famous SaaS and they are not sales driven. The articles ties together things that do not need to be tied: 1) Enterprise SaaS is only a part of SaaS Sales work better for Enterprise (big fishes) than for freelancer/small/medium businesses. I heard this concept explained as "Hunt whales with spears and hunt small fishes with nets" in other words, Sales for enterprise and marketing scalable channels for small clients. 2) Sales !== Marketing channels The book Traction talks about the many acquisition channels. Some channels are historically considered Marketing (example Content Marketing) and they are a way to acquire large quantities of customer cheaply