Circles were cool for the sharer, but there is another side: how does the person you are sharing to experience your circles? - If they experience your circles

Circles were cool for the sharer, but there is another side: how does the person you are sharing to experience your circles? - If they experience your circles as a DM, they are at risk of being spammed. They are experiencing your broadcast as something demanding their personal attention. - If they see why they received this from you and can opt in or out, that's a mailing list. - If they can opt in and post to that circle, it's a channel or group as is already in WhatsApp. I think the need to compromise between sender and receiver is why we haven't seen more creativity here from platforms themselves. There are sender-centric agents for sales and marketing, but these are in an arms race with platforms for control of the reader experience, so only ones with a strong economic motivation persist.