Google Analytics users are rejoicing about the prospect of Privacy Shield 2.0 coming to life as soon as March 2023. We think this is a premature celebration. E

Google Analytics users are rejoicing about the prospect of Privacy Shield 2.0 coming to life as soon as March 2023. We think this is a premature celebration. Even from the snippets shared in the article, it is likely not enough. It is also likely to face legal challenges from the get-go. For instance, the text talks about European data in the context of EU citizens. Meanwhile, GDPR protects EU residents. Also, proposed additional special courts "independent court for addressing U.S. national security access to European data" do not invalidate access by surveillance agencies. But a lot here is still early. We are all awaiting the final text of the agreement. Meanwhile, it doesn't change one thing: if you use identifiable tracking, you need a cookie banner and a quick and easy reject button. That's why you are better served with web analytics that does not track Personal Data or identifiable data by default. https://wideangle.co https://wideangle.co