They do at some point though, "does it have CarPlay" is actually a major purchasing decision now, when I bought our car I chose it over another very similar car

They do at some point though, "does it have CarPlay" is actually a major purchasing decision now, when I bought our car I chose it over another very similar car mainly due to this one having CarPlay. But comparing the UX of two cars' built-in systems when you're test-driving them for 15 minutes is hard, and reviews usually gloss over it, maybe mentioning how laggy it is or isn't and what whiz-bang new feature it has that nobody is going to use. Unless you're Apple, it's hard to sell UX. But Apple is, well, Apple!