I generally agree with you + hate the general trend of "coaches" on the Internet. That being said, I am a former client of Ed Batista's (the author) and he is

I generally agree with you + hate the general trend of "coaches" on the Internet. That being said, I am a former client of Ed Batista's (the author) and he is the real deal. He's been coaching startup/tech CEOs for decades and has incredibly valuable observations and advice.