I was thinking along those lines, but the majority of phones are Android and I can't see a car manufacturer tying major features of a vehicle to users of Apple

I was thinking along those lines, but the majority of phones are Android and I can't see a car manufacturer tying major features of a vehicle to users of Apple phones. Do they get Google to implement equivalent Android features just as CarPlay and Android Auto are complementary now? In some ways that makes sense (you get the personal assistant you prefer instead of one provided by the car company) but it means differentiation must be limited because the car can't change too much depending on what phone is plugged into it.