It seems Mercedes are not going that direction at all with with the EQ range. They've gone all in, the MMI is deeply embedded into the car, speech recognition

It seems Mercedes are not going that direction at all with with the EQ range. They've gone all in, the MMI is deeply embedded into the car, speech recognition runs locally, it can control performance mode, seat massagers, huge swathes of car specific functionality, via speech, that I think Apple would have an uphill to catch up with, universally, across all vendors. I doubt the upper tier of manufacturers would be happy with mere UI skins either. Cars that are more like appliances, shared cars, with user customization in your phone, maybe that could work?