> Making the iPhone more sticky seems like a solid play. Use the phone in place of a key. Keep maintenance records on the phone. Apple already does this,[1] th

> Making the iPhone more sticky seems like a solid play. Use the phone in place of a key. Keep maintenance records on the phone. Apple already does this,[1] though not many car manufacturers support it (BMW and a few models from Kia). Teslas let you use any iPhone or Android phone as the key. You can also use your phone to turn on valet mode (which limits acceleration and max speed) and track and control the car (turn on heat/AC, lock/unlock, view through the cameras, etc). Lastly, you can book service or request roadside assistance from the phone app. It's all very handy, and I'm surprised more car companies haven't copied these features yet. 1. https://support.apple.com/en-us/HT211234 https://support.apple.com/en-us/HT211234