First of all, I think the Path team did a great job with the recent changes and ads. However, scaling a platform like Path is always a trade-off. And in a cert

First of all, I think the Path team did a great job with the recent changes and ads. However, scaling a platform like Path is always a trade-off. And in a certain way, that's also similar to what Posterous is facing the next months. You make it super attractive through channeling different opportunities in one platform or you make it superfluous as it serves as an coexistence to Facebook, g+ or instagram etc. If you manage to maintain traffic: Great. If not: You remain in history as a great platform that already existed. A great city with great attractions but no one living there. Not to forget that the cross-service or let´s sets holistic-platform approach prepares good opportunities for an exit as you can basically transfer a lot of that information to other platforms. That´s worth something.