3 ms·

> As if Apple is just a tiny little startup looking for VC funds to get into the automotive industry and couldn't possibly compete with Ford. Ford's market cap

> As if Apple is just a tiny little startup looking for VC funds to get into the automotive industry and couldn't possibly compete with Ford. Ford's market cap is $47b. Apple has more than that free cash on hand. I suspect Apple would 'partner with', then eventually just subsume, an existing card company, if they really wanted to get in to this. You're buying a lot of existing infrastructure (dealers, parts, distribution, warehouses, etc) that would take a long time to replicate.

sangnoir 4y ago
> I suspect Apple would 'partner with', then eventually just subsume, an existing card company Apple will likely string along a partner while they pull off another Motorola Rokr - i.e. get their feet wet on manufacturing/regulatory environment, mine for information and get the names of key employees to poach for an independent follow up project where the manufacturing is contracted out to Magna Steyr or Foxxcon