This sounds like it’s written by a male engineer. Everyone in my life I’ve ever bought a car with/for has been focused on the shiny objects and features that we

This sounds like it’s written by a male engineer. Everyone in my life I’ve ever bought a car with/for has been focused on the shiny objects and features that were so ridiculous they appeared to be purely designed for marketing. People care. That’s why every surface is going digital, because people care. In fact, that’s a move towards worse UX, likely higher maintenance, yet only makes sense because it looks cool. See smart tvs and good luck finding an old dumb tv these days. That’s not to say I don’t agree with your conclusion. Apple has to do a lot more than make the best dash app ever to sell cars. But then again, they don’t manufacture anything themselves as is and do just fine. I’m sure they could find a Foxconn like partner in the automotive space.