4 ms·
There are many comments about how little he makes from this channel, but it seems like he’s not really focusing on maximizing his revenue. Specifically: - he d
by csa 4y ago
There are many comments about how little he makes from this channel, but it seems like he’s not really focusing on maximizing his revenue. Specifically:
- he does not do sponsored videos (too much work he doesn’t want to do)
- he has not monetized with his own product(s) (tried merch, but it didn’t work)
- he does not promote the videos
After taking a look at some of his video titles, I’m fairly certain he could make an absolute bucketload of money just by doing lead gen for folks who specialize in Asian trade (either as boots on the ground or as advisors).
As an example, a recent video on Chinese semi-conductors has 161k views — that’s the high side of his normal range. I can imagine finance companies wanting to be connected to the “real” local experts on this topic (not the blowhards who are a dime a dozen, but the real folks who like to get their hands dirty with the details) — that connection could be worth millions. I can imagine chip buyers just wanting to know which consultants will give them a reasonable deal. I can imagine finance/investing newsletters tripping over themselves for access to local experts with specialized knowledge that would provide insights to their readers. The list goes on. Being able to facilitate these connections would be a huge business, imho.
The problem is that this would require some scut work… but I imagine it would be very lucrative scut work, most of which could be wrapped into the research phase of his videos.
tl;dr — I think he could make a lot more loner from his channel, but he doesn’t seem interested in or knowledgeable about the type of work that would generate high levels of revenue.