I mean one of the pain points are mainly that they treat other companies so poorly many in the industry just kinda hate their guts, not just AIB partners as sho

I mean one of the pain points are mainly that they treat other companies so poorly many in the industry just kinda hate their guts, not just AIB partners as shown by EVGA's messy divorce, but also others such as Apple or the Linux Foundation. While this happens their consumers are ambivalent towards them due to the fact that all their "envelope pushing" mostly being proprietary tech that drags the performance of other competitor's cards and the fact that their high end cards are price gouged akin to Intel CPUs prior to 2017 due to a lack of meaningful competition. All that and their recent negative pr from price gouging the mining boom, the "4080" 12gb, and Jensen being publicly out of touch about the price of computer hardware "unfortunately never going down" in this context has dragged their goodwill a bit lately.