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Here's a few tips for SaaS vendors: - Don't hide SSO behind a talk to sales button. I will not talk to sales and will never try your product. - Allow monthly

by pid-1 4y ago

Here's a few tips for SaaS vendors: - Don't hide SSO behind a talk to sales button. I will not talk to sales and will never try your product. - Allow monthly payments, but give "generous discounts" for yearly commitments. Many only offer anual payment options, which is a huge risk for buyers. GitLab is the only anual payment I ever accepted and that was after using their platform for free for about 3 years. - Having a YouTube video demoing your platform >>> meeting with sales

utdiscant 4y ago
I am like you, but most of our customers seems to have different preferences than me and you.
- pif 4y ago
  It would be interesting to know the preferences of your potential customers that are not yet your customers!
mickael-kerjean 4y ago
That's exactly what I was trying to do without realising it could cause issues but once you lay it out like this, it makes a lot of sense
monkeydust 4y ago
Cant recall the SaaS site but I found it on HN. On their front page they clearly said - how would you like to engage with us: [ Setup a Meeting ] [ Watch a Product Demo ] [ Join a live Webinar ] I think that's definitely a good path to follow
NineStarPoint 4y ago
I personally agree with all of this, but the article touches on the reason why some companies basically force talks to sales. If a product is targeting small and mid sized companies, then technical people who want what you listed are going to have a large effect on the outcome. When you’re targeting large enterprises though, getting in conversations with people to try and work on getting the whole enterprise to adopt your product becomes more important. I think those targeting enterprise customers are accepting losing mid sized sales to increase their odds at capturing massive enterprise contracts. As always, know your target and have a strategy to match.
- deleted 4y ago
  [deleted]

by pid-1 4y ago

utdiscant 4y ago

I am like you, but most of our customers seems to have different preferences than me and you.

pif 4y ago
It would be interesting to know the preferences of your potential customers that are not yet your customers!

mickael-kerjean 4y ago

That's exactly what I was trying to do without realising it could cause issues but once you lay it out like this, it makes a lot of sense

monkeydust 4y ago

Cant recall the SaaS site but I found it on HN. On their front page they clearly said - how would you like to engage with us: [ Setup a Meeting ] [ Watch a Product Demo ] [ Join a live Webinar ] I think that's definitely a good path to follow

NineStarPoint 4y ago

I personally agree with all of this, but the article touches on the reason why some companies basically force talks to sales. If a product is targeting small and mid sized companies, then technical people who want what you listed are going to have a large effect on the outcome. When you’re targeting large enterprises though, getting in conversations with people to try and work on getting the whole enterprise to adopt your product becomes more important. I think those targeting enterprise customers are accepting losing mid sized sales to increase their odds at capturing massive enterprise contracts. As always, know your target and have a strategy to match.

deleted 4y ago
[deleted]