4 ms·

I believe the latest term is "product led growth"

• phillipcarter 4y ago
  I would say that anyone doing PLG who thinks sales isn't involved probably wouldn't get very far (at least certainly as a B2B product).
• senttoschool 4y ago
  You have to have a product good enough to sell. That's how I interpret "product led growth".
• c_o_n_v_e_x 4y ago
  Sales led growth = implement any feature that a sales guy runs up to you with so he can close his deal
• kbos87 4y ago
  Product led growth is absolutely a valuable practice but it almost always is tightly coupled with a sales team for anything B2B and/or considered purchase.