You're completely right. And I wouldn't single out just Apple here, they're falling into the same trap as others. And this is going to be a recurring theme acro

You're completely right. And I wouldn't single out just Apple here, they're falling into the same trap as others. And this is going to be a recurring theme across all domains. We're attempting to model things like 'usefullness', 'credibility', 'importance' etc into measurable metrics because of the pressure to scale and monopolize the market. Its scary to think that for all the talk of hiring the 'best and brightest', its these metrics that supposedly the smartest engineers in the world come up with. Its pure hubris on our part. There is a dystopian arc, but I prefer to be more optimistic. I would think a legal mandate that champions interoperability, open data standards, and platform openness will put a dent in this march towards convert the human experience into numbers.