>I think the asymmetry of App Review is still lost on Apple. For indie developers our hopes and dreams (and sometimes our finances) hang in the balance, for the

>I think the asymmetry of App Review is still lost on Apple. For indie developers our hopes and dreams (and sometimes our finances) hang in the balance, for the App Review team it’s just another app rejection among tens of thousands. I know they think they get it, they just don’t. I really don't think it's lost on Apple or the app review team. They simply have no incentive to change and a captive audience in both developers & app users/buyers. Better customer service (to devs) on the app review process when there are issues, and continuing support for older SDK's, cost time and money and Apple does not see the value in that investment. Absent competition there's also no pressure to change this. There's effectively a duopoly in mobile software between Apple & Google. They don't even need to explicitly communicate with each other to act as a cartel, they just need to silently follow each other's lead. Android is at least marginally better for allowing-- through a few scare-tactics hoops to jump through-- sideloading of apps, but I don't consider that sufficient competition to overcome the duopoly label. Neither is Android's allowance of alternative app stores, no more than MS allowing users to install alternate browsers was sufficient to overcome their uncompetitive practices when it came to IE. The primacy of the Play store on initial setup & its extremely deep integration in the OS is difficult to overcome. Alternatively, I am slightly conflicted on this due to the security aspects of app installation. Mobile certainly isn't perfect, but the prevalence of malware seems significantly reduced from what is seen in PC's. (well, windows. MacOS is not as bad as Windows, but I've always considered that to be a produce of it's lower market share & therefore lower cost/benefit ratio for attackers.)