Oh, they get it. Apple products very much have a time and a place. Their plan is recurring revenue. Something that happened 3 years ago is almost entirely irre

Oh, they get it. Apple products very much have a time and a place. Their plan is recurring revenue. Something that happened 3 years ago is almost entirely irrelevant to them. It's true with both hardware and software. Wii-style games on AppleTV would not be a win for them. They don't want to sell a few million copies of Wii Sports once every 3-5 years. They want you buying a new 99¢ game at least once a month. They want you spending $5-10 in micro-transactions a month. They want you subscribed to AppleOne for $15-30 a month. They want you to buy a whole new iPhone every 2-3 years and start the process all over again with some new AirPods, cases and bands in between. Apple doesn't want to sell you a new game for $59 every 2 years. They want to sell you what amount to an average of $59 worth of goods and services a month… forever. And while that sounds like a lot, that's a low target. If you have your TV subscriptions through Apple and Apple Care you can easily be contributing $100/mo or more to Apple's bottom line.