I always like to compare business strategies like this to McDonalds. McDonalds reached something I like to call “peak mediocrity with consistency.” Everything

I always like to compare business strategies like this to McDonalds. McDonalds reached something I like to call “peak mediocrity with consistency.” Everything on the menu is consistently “ok,” and I believe that this is the reason it is appealing to such a broad audience. And of course, the price is right. I had a neighbor who used to say “you can get used to hanging if you hang long enough.” I think that this anecdote also applies. Think of all of the products we use on a daily basis that are just “ok,” but the reason we continue to use them is because we at least get it consistently. Amazon used to be in this zone of consistent mediocrity, but now it is teetering on the edge of failing at this: 2-day shipping for Prime is inconsistent, product quality is hit or miss, dramatic price gouging is now the norm, etc. I agree with getting rid of crap, but I really believe that “good enough” and “consistent” is where the magic is.