The bigger question is will Starlink be able to retain the customers that they have now as more FTTH is deployed deeper into rural communities. My own company'

The bigger question is will Starlink be able to retain the customers that they have now as more FTTH is deployed deeper into rural communities. My own company's FTTH service is: faster (1Gbps), better (lower latency, no congestion issues) and cheaper (costs from CAD$30-85 per month less than Starlink). Meanwhile, the incumbent here has just launched 8Gbps service. Starlink is better than what came before, but it's not better than fibre at present.