Startup have nothing to lose; established market players have everything to lose. It's not that established players can't innovate, it's that they do need to f

Startup have nothing to lose; established market players have everything to lose. It's not that established players can't innovate, it's that they do need to focus on maintaining and protecting their market share. You frequently see small attempts at innovation from these companies, but almost as frequently the efforts get squashed due to market priorities. As an example, think about Google Wave. Startups have nothing to lose, and everything to gain.