Pricing is hard. We've thought about it a lot at Mailgun. First of all, alexknowshtml makes some essential points about comparing a commoditized sending servi

Pricing is hard. We've thought about it a lot at Mailgun. First of all, alexknowshtml makes some essential points about comparing a commoditized sending service like SES vs. more full feature services. The biggest one is delivering vs. sending. But, maybe the answer should be to move towards ala carte pricing. If you want just basic sending, then the price is somewhere around the current floor of $0.10 per 1k messages. But then you can add services like dedicated IPs, analytics, enhanced delivery, whitelabel domains, etc. for extra. These services could be fixed or variable costs based on the feature. Makes the billing system a lot more complicated, but this seems to make the most sense for the customer. Allows them to tailor their email service to exactly what they need.