NuBike was a failed Kickstarter project. I've helped market a lot of successful Kickstarter and IndieGoGo campaigns, including a $2M e-bike project. It appears

NuBike was a failed Kickstarter project. I've helped market a lot of successful Kickstarter and IndieGoGo campaigns, including a $2M e-bike project. It appears the project founder just created a video and tossed it up on Kickstarter without much planning. It requires a tremendous amount more than that these days to sell on Kickstarter, especially at a $3,600 price point. For starters, there are no 3rd party reviews or social proof to convince anyone the bike is well made and fully functional. It's a cool concept though. I hope he relaunches it with better marketing.