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I think you're misusing the term pivot here. http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-new-vision.html http://www.startuplessonslearned.c

I think you're misusing the term pivot here. http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-new-vision.html http://www.startuplessonslearned.com/2009/06/pivot-dont-jump... Changing the product is changing the vision and not really a pivot.

thesash 15y ago
Changing the product is not necessarily changing the vision. Read the article you referenced... IMVU changed the direction of their product drastically from IM to social networking while still adhering to the vision of avatar mediated communication.