Why do you think people don't care? What is it you'd like them to be doing? How can we sufficiently communicate our level of concern and when will we know that

Why do you think people don't care? What is it you'd like them to be doing? How can we sufficiently communicate our level of concern and when will we know that it meets your requirements? Are we talking "rending garments" here or should we bust out the serious self mutilation gear?