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I don't really see the megacorp connection. Maybe you're thinking of stuff like Heineken and other corps doing their advertisements? But I think the real place
by kzrdude 4y ago
I don't really see the megacorp connection. Maybe you're thinking of stuff like Heineken and other corps doing their advertisements?
But I think the real place young people meet alcohol is every festival, club or pub, not in a purely commercial arena.
- zkirill 4y agoI was thinking of Diageo but Heineken also fits. Festivals, clubs, and pubs often sign distribution and marketing deals with megacorps or their resellers. Pubs that stock local products or brew their own are becoming increasingly rare.