For anybody who didn't click through (yet) be aware, the headline here is ever so slightly misleading. This isn't about Justin Timberlake per-se. It's really ab

For anybody who didn't click through (yet) be aware, the headline here is ever so slightly misleading. This isn't about Justin Timberlake per-se. It's really about "network effects" in general with a somewhat specific focus on music and the entertainment industry in first part of the article. Then towards the end the discussion broadens out to touch on other things, including tech products. It's by Duncan J. Watts[1] who is something of a seminal figure in network science[2], and specifically the study of small-world networks[3]. [1]: https://en.wikipedia.org/wiki/Duncan_J._Watts https://en.wikipedia.org/wiki/Duncan_J._Watts [2]: https://en.wikipedia.org/wiki/Network_science https://en.wikipedia.org/wiki/Network_science [3]: https://en.wikipedia.org/wiki/Small-world_network https://en.wikipedia.org/wiki/Small-world_network