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> For example, Apple is not a green company by any objective measure. To provide some additional context, Apple's aim[0] is to be carbon neutral (across its su
by dane-pgp 4y ago
> For example, Apple is not a green company by any objective measure.
To provide some additional context, Apple's aim[0] is to be carbon neutral (across its supply chain and products) by 2030. That puts it ahead of about 99% of regions in the world[1]. I don't know how "absurdly water ... intensive" the company is, though, or what environmental damage it might be responsible for in that regard.
[0] https://www.apple.com/newsroom/2021/10/apple-charges-forward-to-2030-carbon-neutral-goal-adding-9-gigawatts-of-clean-power-and-doubling-supplier-commitments/ https://www.apple.com/newsroom/2021/10/apple-charges-forward...
[1] https://en.wikipedia.org/wiki/Carbon_neutrality#Countries_and_nations https://en.wikipedia.org/wiki/Carbon_neutrality#Countries_an...
- jokethrowaway 4y agoThat doesn't mean anything, except that appearing green is expected to lead to more sales than the amount of money they'll pay in carbon credits. If you're polluting and then pay a tax, you don't automatically become non polluting.
- scaredginger 4y ago100% agreed, let's not forget how dodgy carbon credits can be too
- evandale 4y ago> That puts it ahead of about 99% of regions in the world I'm sorry, but "aiming" to do something doesn't put you ahead of anyone. Words will never speak louder than actions.
- dane-pgp 4y agoTo be fair, the countries I was comparing Apple to are also only "aiming" to do something about their carbon emissions.
- danhor 4y agoApple plans to reduce emissions by 75% till 2030 and fill the gap with carbon offsets, which unfortunately all-too-often don't mean anything. Reducing their emissions by 75% is an admirable goal, filling the gap with carbon offsets and advertising with them not so much.